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Tan at Home with Vita Liberata

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By: Jamie Matusow

Editor-in-Chief

 
One of Europe’s top self-tanning brands, Vita Liberata, has rolled out to U.S. Sephora doors. Tan at Home with Vita Liberata offers a range of at-home tanning and skin care products in tinted and untinted formulas. According to the brand, Vita Liberata pHenomenal Self Tanner ($54), available in Fair, Medium and Dark shades, provides a longer-lasting tan—up to 4X longer than other products, thanks to new technology (pHeno2) that works with unique time-released DHA, which slowly releases over time to extend the tan. The mousse formulation is described as “quick-drying, light and airy” for a bronze result that also leaves skin soft and moisturized.

 The line also includes Rich Self Tan Lotion ($37.50); Rich Face Self Tan Lotion ($29); and Warm Untinted Self Tan Lotion ($37.50).

 More info: www.vitaliberatausa.com; www.sephora.com

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